Cdi - 360° product manager - responsable produit 360° h/f

Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel. CONTEXT AND PURPOSE OF THE ROLE

This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with GO To Market and Brand.

He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations.

Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy.

MAIN REPONSIBILITIES AND MISSION

Partner with Channel, GTM & Collection Directors to build the product GO to market execution to ensure effective marketing and commercialization & maximize market success
- Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitration
- Lead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-making
- Drive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushes
- Aggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teams
- Standardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementation
- He/she will BE the main point of contact for providing the right information to the right audience at the right time
- Contribute to the creation of consistent messaging for markets during DTA
- Lead and coordinate cross-category asset needs for DTA
- Support Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA

Drive the definition and the deployment of regional needs & customization offers :
- Regional offer needs (ex : Ramadan offer) : Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategy
- Support cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories