Product marketing manager h/f

JCDecaux est N°1 mondial du mobilier urbain et de la publicité dans les transports, N°1 européen de l'affichage grand format et leader dans le vélo en libre-service.

Avec un effectif de plus de 13 000 collaborateurs, le Groupe est présent dans plus de 80 pays. Un chiffre d'affaires de 3 618,5 millions d'Euros a été réalisé en 2018.

Inventeur du concept du Mobilier Urbain en 1964, JCDecaux est le seul acteur mondial à exercer exclusivement le métier de la Communication Extérieure. Displayce is a French technology platform specialising in digital out-of-home (DOOH) advertising campaigns. For 10 years, we have been the only French player to take on the programmatic sector, which is often reserved to the largest international structures. More than 1 000,000 screens worldwide (US, UK, France, Spain) are connected in real time to our platform to broadcast the DOOH campaigns for a hundred brands.

We are a team of 50 people based in Bordeaux (France), which will keep growing in 2025.

We operate throughout Europe with 4 offices in London, Madrid, Bruxelles and Milan, and 2 offices in Sao Paolo and Dubaï. Our objective is to expand into new continents in 2025.

Since July 2022, JCDecaux has taken a majority stake in our structure and this alliance has given Displayce the opportunity to accelerate its development.

We are seeking a Product Marketing Manager with a strong understanding of programmatic advertising or DOOH to join our team. If you are passionate about driving product adoption and growth in a dynamic industry, this role is perfect for you.

Your Responsabilities and Impact
- Product Marketing Strategy & Execution :
- Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce's programmatic DOOH solutions.
- Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.
- Product Content & Positioning :
- - Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.
- Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.
- Work closely with product teams to manage Help Desk content production, updates and architecture.
- Market Insights & Competitive Analysis :
- - Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.
- Metrics & Reporting :
- Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.
- Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.