Growth marketer b2b - demand & lead generation h/f

À propos

Toucan est un outil de customer facing-analytics orienté client qui permet aux entreprises de stimuler l'engagement grâce à la narration de données. Avec la meilleure expérience personalisable pour l'utilisateur final sur n'importe quel appareil.

Plus de 4 millions d'histoires Toucan sont visionnées chaque année. La plateforme de Toucan, basée sur le cloud et sans code, réduit les coûts de développement et le temps de retour sur investissement grâce à une mise en oeuvre rapide et transparente.

Vous rejoindrez une équipe attentive, située en France et aux États-Unis, qui aide les entreprises à fournir des expériences analytiques faciles à utiliser, exploitables et collaboratives pour les clients.

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Notre mission et notre vision :

Permettre aux clients de vivre les expériences les plus engageantes au monde grâce aux données et rendre l'analyse en contact avec les clients facilement déployable avec la plus grande adaptabilité et la meilleure expérience pour l'utilisateur final. Descriptif du poste

Position Overview

As a Growth Marketer at Toucan, you will BE pivotal in driving demand and lead generation to fuel our growth for our target markets in Europe and the United States. Your focus will BE on generating demo requests and building a pipeline of targeted contacts using LinkedIn, SEO, high-value events, and content-driven strategies.

Your Missions

1. Demand Generation (Demo Requests)
- Create and execute high-value events (webinars, live, private workshop, etc) to drive interest in our SaaS solution and generate demo requests.
- Use LinkedIn to promote demo opportunities, leveraging founder profiles and industry groups to reach decision-makers effectively.
- Optimize demo landing pages and associated messaging to increase conversion rates, working closely with the sales team and product team.

2. Lead Generation (Targeted ICP Contacts)
- Develop top-funnel LinkedIn strategies to attract new contacts in our target audience through lead magnets like ebooks, guides, and infographics.
- Design LinkedIn lead generation campaigns that drive gated content downloads, capturing high-quality contacts aligned with our ideal personas.
- Engage and expand the audience with targeted LinkedIn outreach, ensuring consistent top-of-funnel growth.
- SEO management - Lead the development and execution of the content strategy to boost SEO performance. Coordinate with our SEO agency and ensure alignment on key priorities.

3. Content Creation Across the Funnel
- Top of Funnel : Produce SEO-driven blogs, LinkedIn posts, and thought leadership pieces to attract new visitors.
- Middle of Funnel : Create case studies, industry reports, and product ebooks to nurture engaged leads
- Bottom of Funnel : Develop customer success stories and product videos to convert qualified leads into demo requests.

4. SEO & Website Performance
- Implement SEO strategies through keyword research and content optimization to enhance visibility and organic lead capture.
- Monitor website and conversion performance, running A/B tests to maximize lead capture and optimize user experience.

Tools You Will Use
- CRM & Content Management : HubSpot CMS and Marketing Automation
- SEO & Analytics : Google Analytics, Ahrefs, Google Search Console, LinkedIn Analytics