Cdi - 360° product manager / responsable produit 360° (f/h)

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement. Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale. Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux. Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.
Aligning product strategy with market execution through strategic cross-category initiatives CONTEXT AND PURPOSE OF THE ROLE This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with Go To Market and Brand. He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations. Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy. MAIN REPONSIBILITIES AND MISSION Partner with Channel, GTM & Collection Directors to build the product go to market execution to ensure effective marketing and commercialization & maximize market success * Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitration * Lead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-making * Drive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushes * Aggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teams * Standardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementation * He/she will be the main point of contact for providing the right information to the right audience at the right time * Contribute to the creation of consistent messaging for markets during DTA * Lead and coordinate cross-category asset needs for DTA * Support Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA Drive the definition and the deployment of regional needs & customization offers : * Regional offer needs (ex: Ramadan offer) : Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategy * Support cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories
MAIN SKILLS, COMPETENCIES, KNOWLEDGE REQUIRED * 5-10 years in relevant roles such as product marketing, go-to-market strategy, or cross-functional coordination within the fashion, retail, or consumer goods industries * Strategic Thinking & Market Insight: Ability to align product & go-to-market strategies with broader business objectives, leveraging a deep understanding of market dynamics, regional differences, and consumer behaviour for optimal market success and commercialization * Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and align diverse teams * Project Management: Proficiency in managing complex, multi-stakeholder projects ensuring timely and effective execution * Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in a fast-paced and competitive environment * Fluency in English is mandatoryl as all documentation and meetings will be in English * Good knowledge of Office tools (Excel, PowerPoint)