Regional marketing manager – dcpc

Qui sommes-nous ?
Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.

Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.

Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d’utilité publique, et secondairement par ses collaborateurs à travers un plan d’actionnariat salarié.

En 2021, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».

Pierre Fabre est reconnu comme l’un des « Meilleurs Employeurs du Monde 2021 » par Forbes. Notre groupe est classé dans le Top 6 de l’industrie cosmétique et dans le Top 7 de l’industrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.

Votre missionAPAC Regional Team is currently based in Hong Kong and will relocate to Singapore in 2026

GENERAL MISSION OF THE POSITION
To support the Regional Marketing Director in managing DCPC business, this role has key missions as below:
- Key territories of APAC Region: Korea, Japan, Australia, Taiwan, Singapore and Vietnam
- Support key territories of Asia Export: Malaysia, Philippines, and India
- Scope of brands: Avene, Rene Furterer, Klorane, A-derma, Ducray, and Oral Care

1) To oversee countries’ marketing strategies in brand marketing plan in line with the guidelines, business priorities, and strategies of region and the brands, adapt locally whenever necessary.
2) Support adoption and deployment of common marketing & merchandising tools via usage of Group libraries and platforms adapted to the country needs. To foster the sharing of usage.
3) To strengthen the best marketing & merchandising practices at country's level in coordination with HQ guidelines.
4) Organize/ support events, congress, scientific events, symposium, media, public relations, and regional seminar.

Qui êtes-vous ?
MAIN RESPONSIBILITIES

Based on the key missions, this role performs key responsibilities for the relevant perimeter as below,

1) Validate the country marketing strategy in line with the strategic plan (portfolio, distribution / development channel, rationalization).

Garner with a standardized format and review all the local marketing plans ensuring their consistency with the defined global & regional strategy.

2) Read DCPC market and evolution.
- Kept informed of the local markets in qualitative and quantitative aspects including trends, evolution, competition, distribution, and SWOT of PF brands
- Ensure / deploy a competitive intelligence approach, including ensure the coverage of market data is relevant to the business scope
- Consolidate pricing, distribution analysis, launch plan, and A&P per brand
- Communicate any relevant info, parallel import, and unauthorized e-retailers with internal teams to relevant internal stakeholders, global market teams and studies department / external agency if any
- Organize info exchange between brand, central merchandising, central Consumer Patient Activation, central IBU DCPC, and countries. Also support information collection requests from HQ teams. Maintain and update the exchange platform, PF Library

3) Promote and explain the usage of the global brand platforms, assets of digital/ marketing/ merchandising/ Consumer Patient Activation/ medical tools/ retail guidelines/ PLV materials, and medical studies…etc. towards local marketing teams.

Ensure their regular usage to facilitate the exchange of information, the meeting with the brand teams.

Draw similarities between markets to optimize the launch of Asia specific formulas and use of our promotional tools, assets, claims, and studies.

4) Reinforce marketing practice in local marketing teams in line with group projects, tools, or strategic instructions of the region including digital, medicalization, merchandising, qualitative studies, various measures (market, reputation, share of voice)

Ensure animation of the community of marketing teams

Multi-brand and functions point of contact: marketing director, brand point of contact: marketing manager, digital and e-commerce point of contact: digital marketing manager, training point of contact: training manager, and central IBU DCPC & CPA teams.

Be the single point of contact for APAC.

5) Organize or coordinate the Pierre Fabre international seminars in the region, if necessary.

Support local marketing teams & regional medical director to optimize presence at congresses, scientific events, press, symposium, and conferences

6) Specific support on Japan & Vietnam: Attend RF quarterly meeting with distributor and support RF marketing function. Attend Vietnam monthly & ad hoc meetings with distributor and support Vietnam Export Manager.

REQUIRED EXPERIENCE & SKILLS
- At least 3 - 5 years of experience managing omnichannel brand marketing in skincare and optional for haircare
- Good knowledge and experience of the Asia-Pacific cosmetic markets and passionate to cosmetic products
- Solid knowledge & deep understanding of social platforms (i.e. Meta and TikTok…etc.), global & regional digital ecosystems (i.e. Google, Naver, Kakao, and Line), retail environment in drugstores chains, health & beauty chains, EC platforms, and dispensing channels
- Ability to manage cross-functional projects in a multicultural environment
- Proven experience in managing external developments and partnerships with third parties
- Good understanding of marketing concepts and consumer insights of different Asia-Pacific markets
- Full proficiency in English (skills in more than 1 Asian language is considered as a plus)
- Strong marketing background ideally in the field of dermo-cosmetics and/or dermatology

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.