Marketing manager

Qui sommes-nous ?
Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.

Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.

Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d’utilité publique, et secondairement par ses collaborateurs à travers un plan d’actionnariat salarié.

En 2021, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».

Pierre Fabre est reconnu comme l’un des « Meilleurs Employeurs du Monde 2021 » par Forbes. Notre groupe est classé dans le Top 6 de l’industrie cosmétique et dans le Top 7 de l’industrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.

Votre mission
In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities of the scope to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
- Contribute to develop the local marketing strategy
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
- Ensure correct adaptation of the brand/franchise image and values locally
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Draw up and ensure budget and key performance indicator monitoring for the department/area
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

Qui êtes-vous ?- Strategic Planning and Analysis:- Develop and implement comprehensive marketing and innovation plans.
- Formulate commercial strategies by analyzing and evaluating market trends.
- Monitor competition closely to identify opportunities and threats.
- Market Share Growth:- Develop actions to increase market share through competitive sales campaigns and trade actions.
- Build pricing strategies aligned with competitive environments, cost increases, and application methods.
- Marketing Execution:- Execute holistic marketing plans, including product launches, annual budgets, and communication/media plans.
- Manage product launches and relaunches, consumer activities, and PR initiatives.
- Work closely with cross-functional teams on various projects.
- Consumer Insights and Research:- Conduct regular consumer research to evaluate performance, image, and communication effectiveness.
- Plan brand, product, and communication strategies, and coordinate advertising strategies.
- Promotional and Communication Strategy:- Lead the development of promotional messaging and materials specific to products, brands, and markets.
- Ensure proactive and accurate communication of promotional materials to customers, trade partners, and employees.
- Provide expertise in product and customer communication tools and channels, ensuring consistency in messaging and branding.
- Event Management:- Initiate and manage business, promotional, and communication events.
- Define and execute strategic plans for product portfolio/segment/market.
- Market Trends and Customer Needs:- Stay updated with market trends, competition, and industry dynamics.
- Identify new customer needs and set goals for new product development.
- People and Talent Management:- Lead and manage the marketing team, fostering talent development and high performance.
- Support the delivery of planned operational items to the market successfully.

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.