Senior crm specialist m/w

Company Description

À propos d’Europcar Mobility Group

Europcar Mobility Group est un acteur mondial de la mobilité, avec 75 ans d’expertise des services de mobilité et une position de leader en Europe. “We help to change the way you move” est notre raison d’être et ce qui nous rassemble. Plus que jamais, nous nous engageons à fournir des solutions simples, transparentes et innovantes qui rendent la mobilité simple, plus agréable et de plus en plus respectueuse de l'environnement.

Pour ce faire, nous proposons aux particuliers et aux entreprises une large gamme de services de location de voitures et d'utilitaires, que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus, à la demande ou sur abonnement, grâce à une flotte de plus de 250 000 véhicules, dotée des motorisations les plus récentes et une part croissante de véhicules électriques.

Nos marques répondent à des besoins, des cas d'utilisation et des attentes différenciés : Europcar - un des leaders mondiaux de la location de voitures et de véhicules utilitaires, Goldcar - leader de la location de voitures « low cost » en Europe, FoxRent-A-Car, l'un des principaux acteurs du marché de la location de voitures aux États-Unis, avec un positionnement "value for money", et Ubeeqo - l'un des leaders européens du car sharing (BtoB, BtoC). La satisfaction client est au cœur de l’ambition du Groupe et de celle de ses 8000 collaborateurs partout où il opère, à travers un vaste réseau dans 133 pays (comprenant 16 filiales, complétées par des franchisés et des partenaires).

Plus d’informations sur:

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About Europcar Mobility Group

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together. More than ever, we're committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly.

To do this, we offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental, Goldcar - a frontrunner at providing low-cost car rental services in Europe, Ubeeqo – one of the European leaders of car-sharing (BtoB, BtoC) and Fox-Rent-A-Car, one of the main players in the car rental market in the US, with a "value for money" positioning. Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries (including 16 wholly owned subsidiaries completed by franchisees and alliance partners).

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Job Description

Define and Execute CRM Strategy:

1. Develop and implement comprehensive CRM strategies across global and local initiatives, leveraging available channels such as email, app push notifications, web push notifications, and on-site retargeting, with the support of internal teams and resources.

2. Create and manage CRM marketing campaigns, both promotional and editorial, targeting multiple countries and brands.

3. Innovate and test new channels and mechanics to increase engagement and improve current CRM processes using a test-and-learn approach.

4. Lifecycle Management: Oversee CRM actions and cycles to enhance member lifecycle, optimise marketing pressure, reach, and CRM cycles.

5. Contact Strategy Management: Develop and execute strategies to engage the right audience with relevant content across appropriate channels to drive conversion & retention.

Performance Monitoring and Reporting:

6. Monitor and analyse the performance and profitability of CRM campaigns.

7. Build actionable reports to share performance insights and deploy quick wins.

8. Initiate actions to enhance channel performance, such as A/B testing and lead scoring strategies.

Agency Coordination:

9. Manage agency collaborations to ensure alignment with the commercial plan and effective audience activation.

INTERNAL AND EXTERNAL RELATIONSHIPS

10. Internal : E-Commerce team, Product & Tech Tribes, Marketing Team (Global = Loyalty & Brand; Local = marketing & sales team in the countries), Legal Team (compliance & DPO)

11. Proficient in technical CRM tools (Salesforce Marketing Cloud, Data Cloud, Batch) and KPIs.

Qualifications

Previous experience

Minimum of 3 years of experience in a CRM role


Education level / certificates

Master degree in Marketing or business school (bac +5)

Languages

Fluent in English & French, with excellent communication and presentation skills.

Computer skills and software used

Proficient in technical CRM tools and KPIs.

Personal characteristics

Autonomous, organised, and capable of managing multiple initiatives simultaneously.

Problem-solving skills with a collaborative team spirit

Excellent analytical skills, attention to detail, and accuracy.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilities.